The trends among the leading mobile apps in 2017April 24th, 2017
Gartner has announced that its research shows that in 2016 there were over 260 billion mobile app downloads, as compared to 180 billion downloads registered in 2015. The expectations are that in 2017, the downloading of mobile apps will increase even more. This means that the market of mobile apps is growing and thus becoming more competitive. This makes the work of mobile app developers much more challenging, as the demand for better and more useful apps is growing by the day.
Here are some of the leading mobile app trends in 2017 which should be taken into account if you are planning on creating your own app:
- An increase of IoT apps
Studies show that by 2020, more than 4 billion people will be connected via IoT apps, which will lead to revenue of over $4 trillion. This means that serious shifts towards this new trend will need to be made both in the hardware and software of the IoT connected devices. These solutions need to be able to collect data and the same time provide a proper analysis of the data, which can be used for decision making. The way to deal with this new trend is to use either Rapid prototype development or a Prototype to production approach when developing these apps and picking the hardware suitable for them.
- Android is becoming more popular than iOS
Forecasts show that in 2017, Android will most probably become the leading mobile platform, since already the downloads of Google Play mobile apps are two times more than the downloads of iOS apps. The reason for this shift is the rapid growth of huge new markets in China, India and Latin America where Android smartphones and smart devices are prevailing. Also, the Android ecosystem is evolving rapidly in the last few years.
- A prevailing UX over the focus on art
A useful user experience is what people in 2017 ae looking for when downloading apps. This means mobile apps should have minimum art which distracts from useful and easy to access features such as an easy to locate call-to-action button for easy and quick navigation. The tendency is that graphic designers develop UX into a form of art and create split-screens, micro-interactions, parallax and grid-based interfaces for the mobile apps.
- The growing concern about security
Even though people still tend to disregard the issue of security when downloading and using mobile apps, this risk needs to be taken into consideration by mobile app developers. With more mobile apps which use private data or involve mobile purchasing, the leading priority for developers should be keeping private data, payment information and other sensitive information as secure as possible.
Since modern smartphones have various options for additional security and verification such as fingerprint, voice or face recognition, codes, SMS verification and others, developers should also take more precautions that all levels of the security architecture of the mobile apps are thoroughly checked and possibly improved.
- Cross-platform mobile apps
In order to make a mobile app reachable by more people, investing in a cross platform app is a very wise idea. Also, the tendency of one user choosing to use more than 1 smart device is growing, so being able to seamlessly and easily connect and switch between these devices is crucial, if you want more people to download and use your mobile app which is compatible with different mobile operating systems and with various mobile devices.
Keep in mind the growing popularity of Virtual Reality, as well as the serious concern with space saving when developing mobile apps. Features such as interactive push notifications and chatbots are also growing in popularity.
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