There are certain features that every charity browser plugin must have. These features are standard for the existing market, and are proved to be highly effective. Our customers’ statistics shows that a charity plugin implemented with these features brings in above 30% of the total donations an online charity foundations received from all users. Let’s review what these features are:
Notification slider is the number one feature for any charity add-on, as it makes sure your user never forgets to use your affiliate link when making purchases online.
Live charity notifications remind your users that they can donate at the exact time they visit the merchant website, and enable your affiliate link with just a click of a button
Notification slider is always noticed by users, and at the same time it is not intrusive into user experience and brings next to zero negative reaction from users. This is reached by displaying the notification at the exact moment when user needs it: at the moment of browsing your affiliated merchant’s website.
There’re billions of web searches conducted every month. Our solution ensures that your users won’t miss your affiliated merchant as they search for online shops on the web. SERP injection displays your icon next to relevant listing on major search engines such as Google, Yahoo, BING.
This immediately alerts user that they can donate through your company by purchasing on these sites, making the users prone to shopping through your affiliated merchants, rather than through some other websites. And more purchases made through your merchants means more donations from your affiliated networks.
Browser Market Share (Feb 2014):
Several years ago when Internet Explorer owned above 80% of the browser market you could support just this browser in your plugin, and cover the vast majority of potential audience. Now the things have changed, with four main browsers being on the stage, sharing the market more or less evenly. In such circumstances it is important launch your plugin on all the 4 browsers to make sure that you cover entire possible audience. Developing for all the 4 browsers, and supporting 4 different browser plugins can be a major burden for a Company not specializing in browser development.
Luckily, our technology not only allows to rapidly develop your plugin for all the major browsers, but we also keep track of all the recent changes in browsers, and update our technology to support them. Our Addons Framework platform, which we use in development of charity browser plugins, is a perfect choice for your company to rapidly launch charity plugins that cover all of the browser audience, and to continuously maintain your plugin compatible with all new trends in ever-changing browsers.
Plugin menu is a convenient and user-friendly way to access such user-related information as their current amount of donations. With this feature, your users don’t need to go to secure area of your website to view their profile. Instead, they can click just one button, and see how much they already donate on their account. This feature is not just fun to use as it lets you see how your account donations grows, the plugin menu is a valuable feature that you can also use to display your promoted merchants or deals in a non-intrusive way, when user is checking for their donation amount.
It is not only important to show the charity notification at the right moment, it is important to know when you do not need to show it, to minimize the potential of irritating your users. It may be not obvious at the first glance, but there’re many small things you need to take into account when displaying notification slider, such as not displaying it too often on the same website, not displaying it again if the user has already enabled the affiliate link, tracking if your user has enabled somebody else’s affiliate link to show your notification in a smart way. Our experience with browser plugins for charity companies clearly shows that if you approach this feature smart, you get even more loyal and happy users, who love to shop through your charity plugin again and again.