In such a promising environment, affiliate networks have emerged. An affiliate network acts as an intermediary between publishers (affiliates) and merchant affiliate programs. It allows website publishers to more easily find and participate in affiliate programs which are suitable for their website (and thus generate income from those programs), and allows websites offering affiliate programs (typically online merchants) to reach a larger audience by promoting their affiliate programs to all of the publishers participating in the affiliate network.
To thrive in a booming, but also ultra competitive environment, E-commerce companies and merchants participating in affiliate networks must use the best tools available to make sure that they will maximize their potential. Tools like extensions, for example, an extension that displays notification – pop up messages. It works as follows: Each time the user visits a website of a merchant who is part of the Customer’s affiliate network, a notification pop up message will appear, informing the user how much money can be earned from that specific merchant. It is very simple and effective: When the user clicks on the notification pop up message, the extension enables the affiliate URL.
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