E commerce – Search Engines, SERP Injection

But, what is the point of having a website or a store on the internet, if no one can find you? If your e-shop or website is ranked very low on SERP’s, it will be very difficult for potential customers to find you.

BestToolBars has a ground breaking tool that is perfect for this occasion: SERP Injection. What is actually means is that the merchant’s logo will be displayed next to relevant listings on major search engines such as Google together with a message telling how much of money can be earned from that merchant.

A search engine is the specific software designed to search for information on the internet.  The search results are generally presented in a line of results often referred to as search engine results pages (SERPs) in a mix of web pages, images, and other files.

Search Engines work by constantly crawling the internet 24 hours per day, 7 days per week, site by site. The most popular search engines worldwide are Google, Bing, Baidu and Yahoo!. As of September 2016, the ranking of the search engines according to their market share is the following:

  1. Google 71.11%
  2. Bing 10.56%
  3. Baidu 8.73%
  4. Yahoo! 7.52%
E commerce – Search Engines, SERP Injection

A Search Engine Results Page (or SERP) is the page displayed by a search engine in response to a query by a user of the internet and searcher. The searcher enters a keyword (often using specific terms and phrases) and the query leads to a page with web link results, images and some advertisements (in many cases). What is really interesting is that every SERP is unique, even we compare the same keywords on the same search engine .

A wide range of factors beyond the user’s search terms affect the SERP results, including but not limited to user’s browsing history, their physical location and their social settings. The importance of SERP ranking for your website is critical as there are millions of websites present on the internet. What is the point of having a website, if no once can find it in the first SERPs?

E commerce – Search Engines, SERP Injection
E commerce – Search Engines, SERP Injection

This is where BestToolBars steps in, offering a state-of-the-art feature: the Search Engine Results Page Injection (SERP Injection). As there are billions of web searches conducted every month, the SERP Injection will make sure that your users won’t miss your affiliated merchant as they search for online shops on the web (on Google, for example). What this feature offer is truly valuable: a company’s logo will be injected next to merchants’ links that appear in search engine. It will be accompanied by a message telling how much money can be earned from that merchant and will appear next to the merchant’s site link. Amazing, right?

Various studies have shown that when icons appear next to search results, that helps users to make a more favorable decision regarding merchant choice and much quicker. An additional benefit that derives from working with BestToolBars is that you own the source code of the SERP Injection tool, so you fully control your business. You can either maintain your add-on with your in-house development team, or you can use us as an valuable extension to your development team.

Moreover, the SERP Injection works with all key browsers: Chrome, Firefox, Internet Explorer, Safari and Opera, helping you maximize the audience coverage. There are no royalties, or recurring license costs; you pay for development as you go.

You can capitalize on our wide expertise on that matter and take advantage of our SERP Injection tool. Contact us today!

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