Why Toolbars?

Toolbars strengthen your relationships with customers and employees

Custom toolbars are an innovative, high impact, and interactive way to stay connected and top-of mind with your customers and employees. A custom browser toolbar places your brand in front of users every time they surf the web and provides one-click access to your website or intranet. Toolbars reinforce user stickiness by making your site and its features more accessible and user-friendly. You can also use toolbars as a communication channel to send users news and information about your company.

Browser toolbars offer the following advantages:

Popular with users, and easy to install and use
According to a survey conducted by The Kelsey Group and BizRate (as reported on Goliath.com) 44% of internet users have downloaded at least one custom browser toolbar. Most users download browser toolbars in order to block pop-ups, deter phishing, and perform searches; according to SearchEngineWatch.com, 11% of searches originate from a toolbar - which adds up to over 500 million toolbar searches per month. By focusing on the needs and desires of your customer base, you can create a custom toolbar that your customers will eagerly download and use.

Offer multiple, high-impact ways to connect with users
Custom toolbars offer a wide variety of features and plug-ins that can be used to create a toolbar that will appeal most directly to your users' wants and needs. Some toolbars offer advanced functionality such as the ability to send video, flash, and audio messages, news and information, instant surveys and RSS feeds. Many provide the opportunity to create custom icons, logos, and other design elements for high brand impact.

Increase site traffic and make users more "sticky"
Toolbars provide a direct link to your website and can be used to send news, information, and marketing promotions to your customers. By providing users with information and services they want, you increase their loyalty both to your toolbar and to your website and brand. Customers will visit your site more often, stay there longer, and purchase more products and services as their loyalty grows.

Create engagement and interaction
Consumers and employees alike have many communication tools vying for their attention. Offering a custom, feature-rich toolbar provides a service to your customer or employee that they will appreciate, while capturing their attention with branded marketing, RSS feeds, and news and information that they need and want.

Improve communications
Toolbars provide a means to communicate important news and events to your users. You can increase customers' awareness by sending them offers, promotions, and news about your industry and your company. In a business setting, you can increase employee awareness by providing them with company and industry news and information. Toolbars also offer the ability to send instant surveys so that users can communicate their preferences to you.

Make using the web as easy and familiar as a desktop application
Toolbars are a desktop application that integrates with your website, intranet, or web application. By applying familiar desktop functionality to the web, you make it more user-friendly and convenient for your users.

Bring toolbar benefits to the desktop
Desktop toolbars bring all the benefits of browser toolbars right to the desktop - and keep your brand name in front of the user even when their browser window is not open. Desktop toolbars can be used to serve popular desktop widgets such as clocks, weather reports, games, etc. As a completely browser-independent toolbar, users can enjoy the toolbar without compatibility worries, no matter what browser they use.